Artificial Intelligence Review by Marketers – Infographic
Artificial Intelligence Review by Marketers - Infographic
According to new research by marketing automation platform provider Resulticks, Pushing any concept too hard, too fast and with too few tools can rapidly morph the buzzy into a buzzword—and “artificial intelligence” isn’t immune.
Artificial Intelligence Review by 318 marketers was part of this research via various surveys. This article on Research report is based on Infographic made by Adweek.
Why are marketers sick of hearing about AI?
47% of marketers already consider AI to be overhyped, far more than other industry buzzwords.
69% of marketers rate their vendors’ ability to help them execute on AI as “poor” or “fair”.
42% of marketers have no plans to implement AI or have abandoned their attempts.
30% of marketers think vendors that use industry buzzwords are “full of it.”
20% think vendors don’t know what they’re talking about.
Most over hyped marketing concepts:
How the expression "artificial intelligence" makes marketers feel?
Who marketers blame for over hyped concepts?
How do marketers feel vendors deliver on AI promises?
- They deliver exactly what they promise.
- They deliver some of what they promise.
- They over-promise and under-deliver.
Vendors that use industry buzz-worthy are...
50% said “Innovators at the forefront of industry trends.”
30% said “Full of it and I’m skeptical of their claims.
20% said “Clueless and don’t know what they’re talking about.”
Research by Resulticks
Infographic by Adweek
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